From your idea to launch.
I design and build websites, ecommerce, software and apps around what your business needs. To sell online, organise your work or bring a new idea to life.
Taking new projects
This week
Bookings
- Main roomThursday, 8:30 pmConfirmed
- Table 4Friday, 1:00 pmPending
- TerraceSaturday, 7:00 pmConfirmed
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What we can build
We start with what you want to improve. A website to introduce your business, a tool to help you work, a process to simplify.
Websites
Help people understand what you do and get in touch. A fast website that reads well on a phone and is easy to update.
Ecommerce
Bring your products online, from browsing the catalogue to making a purchase. With orders and content you can manage yourself.
Custom software & MVPs
A tool built around how you work, or the first version of an idea to put to the test. We start with the features you need, then grow.
Android and iOS apps
Book, find information or manage a task from a phone. An app designed for your customers or the people who work with you.
AI integrations
Help with searching your documents, drafting replies or handling requests. AI comes in where it makes a specific task easier.
Automation
That Monday morning copy and paste, the same data entered in three places. We connect your tools and automate the repetitive steps.
Recent work
Online shops, websites and tools for work. Five projects built around different needs, ready for you to explore.
- Ecommerce
iLoveFoto
The digital shift of a long-running photo lab: prints and photo books you can buy in a few steps, shipped anywhere in Italy.
Open the project - Software
LeadPyper
Software built for people chasing new clients: it finds local businesses, analyses their websites and runs the whole deal from one screen.
Open the project - Website
Autocentro Ottavilla
The site for a Rome workshop that specialises in Renault and Dacia: clear information, services up front, and service-booking with no time wasted.
Open the project - Ecommerce
Merceria da Pina
A long-running Nettuno shop, open since 1985, brought online: underwear and haberdashery you can buy with the same promotions as the physical store.
Open the project - Software
SmartOrder Photo
Software for photo shops: customers upload high-resolution photos, choose formats and quantities, and the order lands ready for print.
Open the project
How we work together
We work out what you need, try it and build it. You follow the work and we discuss it as we go.
I work out what you actually need
You tell me how you work, what is missing and what you would like to improve. We agree on goals and priorities, so the project starts from a clear need.
You see it before I build it
You get a preview you can navigate: try the steps and see how it will work. We discuss what feels right and agree on changes before development.
I build with the doors open
You follow the project on a private link, one version at a time. You can ask questions and share feedback as it takes shape. Before launch, we check together that everything works.
I hand you the keys
You receive the product, account access and a video tutorial to revisit when you need it. I walk you through how to manage it and we agree on support after launch.
What you are left with
A product ready to use, with access and instructions to manage it and keep it growing.
- The project live, tested and ready to use01
- Every account, in your name02
- The source code and full ownership03
- A video tutorial to manage it all on your own04
- Support after launch, agreed together05
A few numbers
Project ownership, experience and direct contact: a few things to help you get to know me.
100%
Code that belongs to you
At handover you receive the source code and account access, so you can manage the product and keep developing it.
9years
Years of experience
Projects with different needs and sizes, from websites to tools that help organise work.
< 24h
Average response time
For a first conversation about your project or a question about what you have in mind.
Questions I get a lot
The same ones you would ask, with the answer I would give on the phone.
How much does it cost?
It depends on what the project needs to do. After a first chat, we define the features and I prepare a clear quote. If new requests come up during the work, we discuss them together.
How long does it take?
We work that out once the project is defined: features, content and your priorities all matter. If you have a deadline, tell me early so we can plan around it.
Will I be able to update it myself?
Yes, and that is rather the point. You get a simple panel and a recorded video covering the things you will actually use. If you would rather not touch it, I handle it.
Do you work on projects that already exist?
Yes. If you have a website or tool to improve, I look at how it is built and what you need. Then I tell you whether it makes sense to work on what is there or start again.
What happens after it goes live?
We stay in touch. Using it may bring up adjustments or new ideas: we agree on how to handle support, maintenance and the features you want to add.
Do you work remotely?
Yes, and it works well: we talk when it is useful and you follow the work live anyway. And if you are around my area, somewhere between Nettuno, Latina and Rome, I am happy to meet for a coffee for the first chat.

A little about me
I'm Umberto Ottaviani, developer and designer. I like understanding how people work and shaping tools they can use every day. That is why I design the interface and build it too.
I work with businesses, professionals and teams. We start with a conversation, try an early version and keep talking as the project grows. I want the decisions to be clear to people who do not work with technology too.
Design is how it looks, code is how it works. To me they're the same thing: there's no real beauty in a product that doesn't work flawlessly.
Let's talk about your idea
Tell me what you have in mind or what you would like to improve. A few lines are enough, even if the idea is still taking shape. We can work out where to start together.
[email protected]352 009 0913Let's start with a chat.




